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How to Run a Hair Extension Salon - Part 2: Spark Interest & Generate Leads

Sophia Hair Weft Hair Extensions

Have you started a hair extension salon? What challenges have you faced so far? Let us know in the comments below and we'll do our best to help!

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As an Australian hair extension salon owner, we know that generating leads is key to success. But what are the best ways to go about it? In this episode, we will be discussing some tips and tricks that you can use to get more clients through your doors. this is part two of a six part series, if you haven't already checked out part one, I advise you to go back and take a look.

Who is Your Target Audience?

When opening a new hair extension salon, it is essential to identify your target audience. The first step is to consider the location of the salon. If the salon is located in an area with a high concentration of young professionals, then the target audience will likely be women who are looking for a convenient and affordable place to get their hair done. On the other hand, if the salon is located in an upmarket/high-class area, then the target audience will likely be women who are looking for a unique and intimate hair extension experience. Once the target audience has been identified, the next step is to tailor the salon's marketing strategy to appeal to that specific group. For example, if the target audience is young professionals, then the salon's marketing materials should focus on convenience and affordability. However, if the target audience is seeking a unique and intimate experience, then the salon's marketing materials should instead focus on the quality of the extensions and the skills of the stylist. By taking the time to identify and understand the needs of your target audience, salons can ensure that their marketing efforts are targeted and effective.


Find your Brand Identity

A brand identity is the overall look and feel of a business, including colours, text, watermarks, and logo. It is important to have a strong brand identity that is consistent across all platforms in order to create recognition and trust with consumers. There are a few key elements to consider when creating a brand identity. First, colours are an important part of any branding. They should be chosen carefully to represent the business in a positive light and evoke the desired emotions in consumers. Second, the text used in branding should be legible and easy to read. It should also be consistent with the colours and overall aesthetics of the brand. Finally, watermarks can be used to add an extra layer of protection to branding materials. They should be subtle and not detract from the overall design. By considering these elements, you can create a strong brand identity that will help your business to succeed.

Creating your brand identity is crucial to the success of your marketing campaigns. It would be wise to not overlook this step.


Creating with Canva

In recent years, social media has become one of the most effective tools for reaching new customers. However, creating high-quality content can be time-consuming and expensive. Fortunately, there is a solution. Canva is a user-friendly graphic design tool that can help you to create professional-looking advertisements and social media posts for your hair extension salon. With Canva, you can choose from a variety of templates or create your own design from scratch. It allows you to upload your own images, logos, and other graphics to use in your creations. Canva also provides a wide range of tools and features that make it easy to create high-quality designs. In addition, Canva offers a variety of free and affordable pricing plans that make it easy to get started. So, if you're looking to create amazing content, Canva is definitely worth considering.


Social Media Marketing

The best way to generate leads for a new hair extension salon is by taking advantage of social media. Popular platforms like Instagram and Facebook offer great opportunities to connect with potential customers. When you create engaging content that highlights the salon's products and services, as well as special offers and discounts, salons can encourage potential customers to follow them on social media and start a conversation. In addition, salons can use Facebook Ads and Instagram Ads to reach even more people with their marketing message. By investing in social media marketing, hair extension salons can experience significant growth in their business. In the beginning, be sure to offer incentives such as free consultations or discounts on services to encourage potential clients to visit your salon. By following these tips, you can create a successful lead generation campaign for your new hair extension salon.



Creating a Facebook business page is a great first step to marketing your hair extension salon. You can use your page to let people know more about your business, post special offers, announce events, and give people an inside look at your work. Be sure to interact with your fans and encourage them to leave reviews. With a little effort, you can use your Facebook page to attract new business and keep your existing clients informed about what's going on at your salon.

Facebook Ads: You can also use Facebook ads to reach a wider audience of potential leads. Ads allow you to set demographics such as age, gender, and distance from your business, so keep your campaigns relevant and targeted. You want them to stand out from the rest of your content, so be sure to include your very best before and after photos in your Facebook ads. This will help to grab people's attention and persuade them to click through to your page. One more thing, always Include a call to action such as “Book a free consultation” or “Send us a message” to make it super easy for potential customers to get in touch with you.



Instagram can be your most powerful tool for generating leads in your new hair extension salon. If you get things right here, you will be able to attract loyal customers that are willing to wait longer and pay more to get their hair done by you.

First, Instagram is all about visuals. This is perfect for a business like a salon, which relies heavily on visuals to attract and convert customers. By posting attractive photos and videos of your work, you can quickly grab the attention of potential leads.

Second, Instagram offers a variety of features that are perfect for promoting a salon business. For example, Instagram Reels allow you to create short, engaging videos that showcase your work in a fun and creative way. Instagram Stories is another great way to spark interest, allowing you to share behind-the-scenes content and special offers, attracting those potential clients that are already following you but sitting on the fence.

Finally, Instagram is a highly-targeted platform. This means that you can use hashtags and other targeting options to ensure that your posts are seen by people who are most likely to be interested in your salon. By using Instagram wisely, you can generate a steady stream of high-quality leads for your business.

Pro Tip: Focus on strategically curating the theme of your feed. Only use colours and features from your Brand Identity to ensure your feed flows seamlessly from one post to the next.



One platform that is often overlooked is TikTok. At first glance, TikTok may seem like a frivolous app for teenagers to post videos of themselves lip-syncing and dancing. But it actually has a lot of potential for businesses, especially those in the hair extension industry. With TikTok, you can create short, creative videos that showcase your work in a fun and engaging way.

TikTok has a large and engaged user base, with over 800 million active users worldwide. And unlike some other social media platforms, TikTok users are not afraid to spend money on products and services that they are interested in. In fact, TikTok has been shown to be an effective platform for driving sales and generating leads. For example, one study found that TikTok was the most effective social media platform for promoting hair extensions, with users being 3 times more likely to purchase after seeing an advertisement on Tik Tok than on any other platform.


Social Media Post Ideas

  1. Post an offer: One great way to generate leads is to post an offer on your socials. This could be a discount on a particular service or product, or a special package deal. Make sure to include all the relevant details in your post, and consider using an eye-catching image to make your offer stand out.


  1. Host a contest: Contests are another great way to generate leads. People love the chance to win prizes, so this is an excellent way to get people sharing and interested in your salon. Just be sure to include clear instructions on how to enter the contest, and make sure the prize is relevant to your business.


  1. Share a testimonial: An excellent strategy to build trust with potential customers. Consider sharing a testimonial from a satisfied customer on your feeds, this is a great way to show people that you're providing high-quality services and products


  1. Before and after photos: Hands down the greatest way to show off your work as a hair extension specialist. They let potential clients see the before and after results of your work, which can be very persuasive. To maximize the impact of your before and after photos, create a watermark with your business logo on each one and make sure to post them regularly across all of your social platforms, doing so will allow you to reach a wide audience of potential clients. By utilizing before and after photos in your marketing, you'll be able to attract new clients and grow your business.


Other Digital Marketing


Google offers many opportunities for businesses to promote themselves. Google My Business is a free listing service that allows businesses to manage their google+ page and appear in Google Maps listings, this is a significant feature for a service-based business that relies on localised leads. Google Ads is a paid advertising service that allows businesses to place ads on Google search results pages and on websites that participate in the Google display network. Google ads can be used to target potential customers who are searching for hair extensions in your area, and Google My Business can help to increase your visibility in local search results, by taking advantage of these two services, you can reach more potential customers and promote your hair extension salon.

If you do use Google Ads, check up on your Analytics results to see how they are performing and don't be afraid to try new things. Sometimes the best way to learn is to experiment, and that's especially true when it comes to Google Ad campaigns. So, keep an eye on your feedback, make changes when necessary, and always be open to new ideas. If you do all of that, you'll be well on your way to success.


Local Classifieds (Gumtree, Marketplace)

Sites like Gumtree and Facebook Marketplace offer a way to reach a large audience of potential customers in your area with minimal effort. Simply creating a listing on one, or both of these sites can help you to attract new clients and grow your business. Of course, it's important to make sure that your listing is well-written and includes all the relevant information about your salon. If you take the time to craft a strong listing, using local classifieds can be a great way to generate some buzz for your business.


Bring on Part 3!

Finally, we’ve looked at how to generate leads for your business, now we have to develop a system that easily converts those leads into paying clients. This is where part three in our six part series comes in. Next week we will show you how to take these interested individuals and turn them into valuable clients

In the meantime, start putting these tips into practice so you can start building your social presence and get more sales coming your way.

Would you like us to elaborate more on any of these lead generation topics? Let me know in the comments below! – I read every one!

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If you have more/better information that could help out our community, or questions that need answers, drop a comment below or email us at support@sophiahair.com.au.


Looking forward to hearing from you,


Lucas Miller

Sophia Hair Australia

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